Richie Panic is one of San Francisco's most adored DJs and thats not just some promotional claim to get bodies into a party -- this guy is the real deal! He's got a rad hipster following thats loyal to him like a southern cult-- and for good reason. His sound is a smash and grab of electro clash and indie rock that bangs so fresh that anyone in the way of it has no other choice but to bust out and get down on the dance-floor.

He's kicking off his new party at Roe nightclub in SoMa on Friday March 7th, Richie will be featured in the lounge while fellow local superstar DJ Vin Sol will be in the mix in the hip hop room. Vin Sol; DJ/Entertainer/Promoter ignites dance floors from behind the decks of the rawest hip-hop parties to the sweatiest indie clubs in America. The San Francisco native has gained recognition for his unique approach to “party-music” blending original mixes ranging from indie to hyphy and club staples creating a highly evolved sound that speaks to the cross pollinated music world of today.

The party is called Automatic - cause this thing is going to automatically GO OFF! Jose Cuervo Platino (Cuervo's elite tequila-- check it out at josecuervoplatino.com) has sponsored the event and will be handing out complimentary shots to guests who RSVP on the Essential site. Definitely take advantage of this special and get ready to get loose with the crew cause this could get messy!

www.roerestaurant.com

Click here to place yourself on the Guestlist!